Assassin’s Creed Valhalla Director Admits Inside Xbox’s Mistake

May 7, 2020, was promised by Xbox, as the day as the world would finally see the power of a ninth-generation console with the Xbox Series X’s gameplay reveal. Sadly, Xbox fooled everyone, and yesterday’s Inside Xbox did not reveal gameplay of any of the announced games. Fans are rightfully disappointed and some even angry, developers and publishers also followed Xbox’s promise to unveil gameplay which also put the companies like Ubisoft facing the backlash of their fans.

Yesterday, Assassin’s Creed Valhalla’s Creative Director, Ashraf Ismail tried to acknowledge fans’ anger while promising that, what it was promised will be delivered soon.

Certainly, this will calm some fans, while upsetting even more others, the reason behind Xbox’s decision to misled fans in a critical moment of marketing is beyond any kind of reasoning. Xbox announced the beginning of their marketing campaign called Xbox 20/20, starting with yesterday’s Inside Xbox, the event was announced by Jerret West, Chief Marketing Officer at Xbox, he affirmed that ‘gameplay’ would be revealed, something that did not happen.

For the Xbox 20/20 May update, we will focus on giving you a first look at next-gen gameplay, trailers and sneak peeks from a wide variety of publishing partners and independent developers across the globe and industry, including Ubisoft’s recently announced Assassin’s Creed Valhalla, and hear from game creators about what they’re doing with their games on Xbox Series X.

Head of Xbox, Phil Spencer

said “Proud of the teams for putting the show together in challenging production times. Stay safe, can’t wait to see what you and the team are up to next”.

As the moment of writing, the amount of dislikes is staggering, 22k dislikes compared to the 17k likes. The comment section is full of fans explaining to the Xbox team that there is nothing wrong with the announcement and trailers revealed, the problem lies in not delivering what they promised.

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