The Entertainment Software Association has announced that E3 2023 will run from June 13 to 16 at the Los Angeles Convention Center and will now be run by ReedPop. The event will have separate industry and consumer days, while partnered digital events will begin on June 11. The first two days of the event (June 13-14) will be reserved exclusively for business, where registered industry personnel and media will be able to access and play upcoming games from several developers and publishers in dedicated booths and spaces. The third day (June 15) will be for both business and regular consumers/visitors, while the last day (June 16) will be dedicated solely to consumers. Additionally, ReedPop announced that the event will be more accessible for indies and indie publishers with many titles to be featured in the Concourse Hall, alongside many presentations that will be viewed both online and in-person.ReedPop VP of Gaming Kyle Marsden-Kish commented on the announcement in a press release, saying:“E3 is one of the global gaming industry’s few opportunities to come together, unite as one loud voice, and show the world what it is creating. Our vision is to reunite the industry by re-establishing the traditional E3 week, bring back that spark, and restore E3’s role as a truly magical global showcase event for game creators and consumers.”ReedPop’s head of games B2B Christopher Dring:“The important thing from my perspective is what the show is doing to embrace the entire ‘E3 week’. If I could plan the perfect E3, everything would take place in one space over five days. And there would be no need to book hotel rooms over the weekend, or having to continually jump in and out of buildings. But that’s not the reality. Some games companies want to showcase in different spaces and at different times. And that’s absolutely their right.E3 will officially partner with as many of these other events as will have it, and for free. But even those who aren’t joining officially, it will still support the games and companies within those shows.”
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