Run and jump, collect coins, confront enemies and avoid traps, open gates and find secret stashes. It’s a simple 2D platformer with a twist: You’re not a hero from the castle about to slay an evil dragon, you’re a goblin cook working for the dragon! It starts slowly but things get more and more complicated as you go.
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“Our Greenlight campaigns were both very simple, and relied primarily on the organic traffic provided by Steam,” Sam Redfern, developer on Musclecar Online and Goblins & Grottos, told Kotaku. “We did a small amount of additional marketing via Twitter, but I can honestly say that this was irrelevant. All that’s relevant was how well the game appealed to the audience browsing Greenlight. And the overwhelmingly most important thing in that is the trailer video, since that’s the first thing (i.e. probably the only thing) people see.”
Redfern recalled that it was hard to get Greenlit in the early days of the service. By the end of 2014, things were easier, and his studio’s game Goblins & Grottos had an easier path. They also did a better job with the Greenlight listing. “We had a really good trailer which showed off the game in the best possible way: quick, snappy, humorous. The fact is, any decent game gets greenlit these days.”
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The video shows off the game's characters in combat.