Google Stadia Announcement Scaring Off Mad Box Investors

Slightly Mad Studios (Project CARS) surprised the industry with their reveal of their own gaming console aptly dubbed the Mad Box. With promises of an incredibly powerhouse of a machine with support of VR with 60 FPS per eye and on par with a powerful gaming PC two years from now, it seems even those standards aren’t enough to keep some of its investors on board after Google’s March announcement of their upcoming streaming service, Stadia.

While the company has had a few investors on board initially, it seems that Google’s Stadia announcement has scared at least two of them off. It’s hard to keep people of board after a mega corporation like Google declares the future of gaming isn’t on a console, but rather a streaming platform.

“We had some solid investment lined up but Google saying ‘the future of gaming isn’t in a box’ hasn’t done us any favours(…)All I can say at this stage is the future of the project is questionable.” – Slightly Mad Studio’s online market director, Nathan Bell

So as business goes, if there’s any threat of potential loss in sales well before your product even hits the market, it’s sure to scare off potential investors. And as big as Google already is with its near unlimited investing opportunities, a smaller company like Slightly Mad has no choice but to re-evaluate their approach, even if it means discarding their initial plan altogether.

While the Mad Box (which Slightly Mad has since withdrawn the trademark after learning of a French company already going by the same name – Madbox) had hopes of becoming the most powerful console around, the future seems rather bleak for the potential game changing console.

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Source: PCGamesInsider