Nintendo is Open to Dropping the ‘Direct’ Approach at Future E3 Events

Nintendo is Open to Dropping the ‘Direct’ Approach at Future E3 Events

In an interview with GamesBeat, senior director of corporate communications at Nintendo of America, Charlie Scibetta, was directly asked about Nintendo’s latest Direct presentation trend. Apparently, the format is chosen based on the type of content being shown that year, presumably aiming to show the games in the most suitable way possible for maximum selling power.

Here’s what Charlie Scibetta said:

“We decide each year what to show in the booth based on the content we have. We also do the same when it comes to what we want to do in Nintendo Direct or a presentation. In the past, we’ve done presentations where we brought thousands of people together and demoed live on stage. With the last four or five years, we’ve done more of the video approach. It’s really whatever we think is the best way to bring those games to life.”

With this in mind, it would make sense to expect a return of Nintendo live conferences in the future. Scibetta went on to confirm this, while also suggesting that gamers might one day see “something completely different”.

Scibetta said:

“We think that Nintendo Direct recently has been a nice way to do it because we’re able to package interviews and gameplay and fine-tune it, so it’s a nice tight presentation. It’s an efficient use of time. It’s a good way to bring these games to life in a video format. In the future, we might go back to a presentation. We might stick with video. We might do something completely different. But it’ll all be based on what we have to show that year.”

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