Nintendo Leaning More Towards Entertainment

Nintendo Leaning More Towards Entertainment Than Gaming

Nintendo of America President Reggie Fils-Aime appeared at Seattle’s Geekwire Summit 2018 and spoke vastly about Nintendo’s vision towards the entertainment and gaming approach on future years. Reggie Fils-Aime was asked if he see in Xbox and PlayStation a competition and Reggie answered back with a direct “I don’t.”

Then he went to explain what we should expect of Nintendo and how they’re focusing on how to entertain people. He explained: “That time you spend surfing the Web, watching a movie, watching a telecast of a conference: that’s all entertainment time we’re competing for. My competitive set is much bigger than my direct competitors in Sony and Microsoft. I compete for time. When I do that, I have to be creative and innovative in order to win that battle.”

“Fils-Aime says the company currently has three “pieces of business”: a dedicated video game business (“the way most of our consumers interact with us”), a mobile gaming business, and “leveraging our intellectual property (IP) in a variety of ways.” The latter includes previously announced plans for a Universal Studios attraction in Osaka, Japan (still slated to open ahead of Tokyo’s next Olympics hosting run in 2020) and a Super Mario film produced by Illumination Entertainment (Minions, Despicable Me).

“It’s about Mario, Zelda, Pokemon—all these wonderful intellectual properties,” Fils-Aime said. “How we leverage these across a variety of entertainment platforms is how we’re looking to grow the company.”

“Nintendo’s approach is to do things differently. We have a much different suite of experiences than our competitors offer, and we do that in a different way. This creates a sort of yin and yang for our consumers. They’re excited about cloud saves and legacy content but wish we might deliver voice chat a different way, for example.

“What we see is a situation where we know that Nintendo Switch is being played in the open, at a park, on a metro bus,” he continued. “We believe the easiest way for you to connect and have a peer-to-peer experience with voice chat is with your mobile phone. It’s always there, it’s always with you.”

Read the full article at – ArsTechnica.