Sarah Bond Promoted to Xbox President Alongside Other Leadership Changes

According to a new report by The Verge, Microsoft is now reorganizing leadership roles at Xbox. Sarah Bond is now the Xbox president, Matt Booty is now president of game content and studios, and will now oversee all of ZeniMax’s operations, Takeshi Numoto has been promoted to Microsoft’s CMO replacing  Chris Capossela, who’s stepping down from the role after spending 32 years in the company. Yusuf Mehdi has been promoted to executive vice president, consumer chief marketing officer. Lastly, Microsoft’s chief consumer sales officer Ami Silverman will now be part of Microsoft gaming team to “transform the gaming sales motions and attract new audiences across geographic markets.”As Xbox president, Bond will now oversee Xbox hardware and software platforms, and according to Phil Spencer, “will lead this team as President of Xbox — bringing together Devices, Player & Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics and Business Development.” According to Microsoft CEO Satya Nadella, “Yusuf will serve as the champion of our end-user experiences and build on his work launching several of our AI-powered services to lead Microsoft Copilot product marketing. He will also continue to lead our Search, Ad, & News and Devices & Creativity Customer Solution Areas (CSAs).”Spencer comments on the changes:“Great games are fundamental to everything we do. We believe that an expanded gaming content organization — one that enables Xbox Game Studios and ZeniMax’s development studios to collaborate effectively together — will empower those world-class studios to do their best work in growing our portfolio of games players love.”

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