Categories: News

Sony Announces The Formation Of Sony Interactive Entertainment LLC, Goodbye SCEI..

Sony Announces The Formation Of Sony Interactive Entertainment LLC, Goodbye SCEI..

Today Sony Computer Entertainment and Sony Network Entertainment announced the formation of Sony Interactive Entertainment LLC, effectively retiring the old SCE (Sony Computer Entertainment) naming to the new SIEL (Sony Interactive Entertainment LLC).

When the first PlayStation Launched, we all remembered the shiny SCEA logo during boot up and well now seeing change to a new name is kinda like bidding farewell to an old but very well recognized brand, but I guess the new naming definitely makes more sense than the previous one.

Tokyo, Japan, and San Mateo, Calif., January 26, 2016 – Sony Computer Entertainment Inc. (SCE) and Sony Network Entertainment International LLC (SNEI) announced the formation of Sony Interactive Entertainment LLC (SIE), a new company that joins the forces of all business units belonging to SCE and SNEI, including hardware, software, content and network services operations.  SIE will be headquartered in San Mateo, California, the United States, while also establishing key global business operations in Tokyo and London, beginning Friday, April 1, 2016.

“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation® business,” said Andrew House, President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation. “Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”

Full Press Release – Scei.co.jp

Luis Valbuena

Luis was brought in by the founder of Gaming Instincts Leonid Melikhov to be a part of his venture towards gaming journalism, at first Luis didn’t know what to make of it, however, as time went on, he started seeing an immense potential in the website and the content that it was producing and fully decided to post and edit news for the site, keeping it updated with content along with his team of associate editors and they are rocking it!

Share
Published by
Luis Valbuena

Recent Posts

Elin for PC Available Now in Early Access

A trailer was also released.

23 hours ago

Metal Gear Series Sales Surpass 62 Million Units

According to Konami's website.

1 day ago

Mario and Luigi: Brothership Gets New Sea Shanty Trailer

Mario & Luigi: Brothership will launch on November 7.

2 days ago

Planet Coaster 2 Gets New Launch Trailer

Reveals several rides, attractions, theme park buildings, and more.

2 days ago

Dragon Age: The Veilguard Will Reportedly Not Have Any DLCs

Dragon Age: The Veilguard is available now

2 days ago