Ubisoft Will Not Attend E3 2023, Ubisoft Forward Event Planned Instead

Ubisoft has confirmed that it will not be attending E3 2023. Instead, the publisher will host its upcoming Ubisoft Forward event in Los Angeles on June 12. Ubisoft joins the list of publishers who have officially pulled out of the upcoming convention alongside Nintendo. In September, The Entertainment Software Association announced that E3 2023 will run from June 13 to 16 at the Los Angeles Convention Center and will be run by RedPop.The official statement from Ubisoft regarding the news via VGC can be seen below:

“E3 has fostered unforgettable moments across the industry throughout the years. While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction, and will be holding a Ubisoft Forward Live event on June 12 in Los Angeles. We look forward to sharing more details with our players very soon.”

ReedPop VP of Gaming Kyle Marsden-Kish commented on the upcoming event, saying:

“E3 is one of the global gaming industry’s few opportunities to come together, unite as one loud voice, and show the world what it is creating. Our vision is to reunite the industry by re-establishing the traditional E3 week, bring back that spark, and restore E3’s role as a truly magical global showcase event for game creators and consumers.”

ReedPop’s head of games B2B Christopher Dring:

“The important thing from my perspective is what the show is doing to embrace the entire ‘E3 week’. If I could plan the perfect E3, everything would take place in one space over five days. And there would be no need to book hotel rooms over the weekend, or having to continually jump in and out of buildings. But that’s not the reality. Some games companies want to showcase in different spaces and at different times. And that’s absolutely their right.

E3 will officially partner with as many of these other events as will have it, and for free. But even those who aren’t joining officially, it will still support the games and companies within those shows.”

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